Our Story
Cross Plains Conference Center was born from a vision to create the world's most advanced gathering space for ideas, innovation, and collaboration. What began as a bold architectural concept has grown into a landmark destination that has hosted over 5,000 events and welcomed millions of visitors from across the globe.
Our founders recognized that the future of business required a venue that could seamlessly blend cutting-edge technology with inspiring design. Every detail of Cross Plains was meticulously crafted to foster creativity, facilitate meaningful connections, and elevate the conference experience beyond expectation.
Today, Cross Plains stands as a testament to the power of visionary thinking. We continue to push boundaries, embracing sustainable practices, pioneering hybrid event technology, and setting new standards for what a modern convention center can achieve.
The signature wave-inspired facade reflects the fluidity of ideas and the dynamic energy of innovation happening within our walls.
Floor-to-ceiling windows and strategically placed skylights bathe our spaces in natural light, reducing energy use while boosting well-being.
Interior biophilic design elements, including living walls and indoor gardens, create a calming environment that enhances focus and creativity.
Chief Executive Officer
Visionary leader with 25 years in hospitality and event management, driving Cross Plains's global expansion.
Chief Operations Officer
Operations expert ensuring flawless event execution with a focus on sustainability and innovation.
Chief Technology Officer
Tech pioneer integrating AI, spatial audio, and hybrid streaming into Cross Plains's world-class infrastructure.
VP of Sales & Marketing
Award-winning marketer building Cross Plains's brand as the world's premier conference destination.
Director of Sustainability
Environmental champion leading Cross Plains's carbon-neutral operations and LEED Platinum certification.
Head of Guest Experience
Hospitality innovator crafting personalized experiences that turn first-time visitors into lifelong advocates.
Global Events Awards 2024
U.S. Green Building Council
Event Industry Awards 2025
Consistently since 2019
At Cross Plains, sustainability isn't just a goal—it's our foundation. We've invested over $50 million in green infrastructure to ensure our operations have minimal environmental impact while maximizing our positive contribution to the community.
Solar panels and wind partnerships power our entire facility with clean energy.
95% waste diversion rate through composting, recycling, and donation programs.
Rainwater harvesting and greywater recycling reduce consumption by 60%.
Certified carbon neutral since 2022 with verified offset programs.
Supporting local education, healthcare, and community development programs through direct funding and in-kind donations.
Employing community members with competitive wages, benefits, and professional development opportunities.
Providing subsidized venue space for charitable organizations and community-focused events annually.
Discover why thousands of event organizers choose Cross Plains as their trusted partner for extraordinary experiences.